Our beautiful, long-established store is a sensory exploration for the creative food lover. Experience our flavour-laden space, filled with ingredients, tools and utensils to help you bring your amazing edibles to life. With gratitude to Felicity Phillips, who started our journey in the 1980s when she combined her creativity with the retail world, a legacy that continues to this day.
Since 1985 you have been able to find our physical store at the Glendower Place Shopping Centre in Edenvale. The Chocolate Den was built at a time when new ideas and concepts were shared in person through live classes and demonstrations. Felicity travelled South Africa and neighbouring countries, introducing the concept of chocolate moulding and the craft of creating delicious homemade treats.
Today The Chocolate Den continues to innovate and grow as a family business, built on the foundations laid more than four decades ago. Friendly, helpful staff are available in store and online to help bring your delicious desserts, cakes and sweet treats to life.
